Coke Happy Factory- Now There’s an Idea!

Man you talk about and imagination this is as good as it gets.


The author, Juan Morales and J Allen
Creative Director, Sapient

As a Creative Director at Sapient, Morales leads account teams of designers, copywriters and other creative professionals working on interactive multi-channel campaigns for some of the largest brands in the world.

Morales began his career as a graffiti artist and has been able to translate that passion for art and expression into a successful advertising career. Before joining Sapient earlier this year, he was a senior partner and executive creative director at iChameleon. Previously, he helped create the interactive department at Crispin Porter & Bogusky, where he was one of the original members of its interactive team. During his tenure at Crispin, Morales worked with numerous name brands such as Burger King, Ikea, Taco Bell, Toyota and DeBeers and received industry recognition for his efforts, including winning the Grand Prix award at Cannes as well as a Cannes Gold Cyber Lion.

About the author, James Allen
Associate Creative Director, Sapient

A Creative Director at Sapient, Allen has experience in all digital and web design facets. Working on the forefront of the interactive boom, he understands and digests the medium daily. Prior to Sapient, Allen was an associate creative director at iChameleon where he worked with brands like Coke, Taco Bell, Virgin Mobile and Guinness. Allen is a pop culture enthusiast, a surfer and an entrepreneur.

The Concept:

Inside every Coke Machine is the Happiness Factory, the magical world where euphoria and flavor are bottled and chilled before being delivered to the outside. Coca-Cola asked for an interactive experience that encapsulated the Happiness Factory mythos while exploring the “physical uplift” found in every bottle of Coke: that burst of joy, refreshment and energy you get with every sip.

We pored through piles of videos, graphics and descriptions of the Happiness Factory world. We immersed ourselves in the Happiness Factory storyline and made sure that what we were creating moved it forward without altering it in any way. That was another reason for taking a “behind the scenes” look at a world that is already very much behind the scenes—it kept us from adding elements that might not be Happiness canon.

Video uploaded by U Tube user   and